Why Do Retail Clusters Expand Remarkably in Bangkok?

• Main Author: Chairawee Anamthawat
• Other Authors: Mahidol University International College. Business Administration Division
• Format: Article
• Language: English
• Published: 2015
• Subjects: Retail; Location; Success; Cluster; Agglomeration; Propinquity; Concentration; Cho-huay; Bangkok; Thailand
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/40164
• Institution: Mahidol University

This article provides a theoretical explanation on phenomenal growth of retail clusters of the same kinds in Bangkok, during 1998 to 2004. A pilot study,comprising of cluster and store counts at two periods, and in-depth interviews, were conducted. On average, there approximately was 150 percent growth of retail clusters of the same categories. This type of location choice seems to be extinct elsewhere in the world, where a one-stop-shopping format is preferred.Besides, stores selling almost identical goods are usually considered rivalries,thus seeking to be located far away from each other. However, stores found in proximity in Bangkok have held different perceptions. Literature survey is the main research method of this study section.