Challenges and Obstacles of Small and Medium Enterprises Under a Creative Economy: The Case of Thailand.
The International Journal of Arts & Sciences Conference for Academic Discipline, Rome, Italy. October 31 – November 3, 2011
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2015
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th-mahidol.402142023-04-12T15:33:17Z Challenges and Obstacles of Small and Medium Enterprises Under a Creative Economy: The Case of Thailand. Piriya Pholphirul Veera Bhatiasevi Mahidol University International College. Business Administration Division Creative Economy Small and Medium Enterprises Thailand The International Journal of Arts & Sciences Conference for Academic Discipline, Rome, Italy. October 31 – November 3, 2011 Most small and medium enterprises (SMEs) have acquired the status of being either “creators” or “outsourcers”, the latter referring to SMEs that are part of the production chain of large companies. Different roles in the production value chain lead to business strategies that vary for each type of creative industry. Those SMEs face many obstacles and challenges, such as an inability to meet the needs of the consumer, reliance on large companies for the distribution or delivery of their products to the market (The Humdrum Factor); problems adapting existing products to suit the needs of some markets; overlooking the importance of intellectual property (IP) registration for creative products; and not being able to obtain adequate sources of funding, especially for those that do not have the necessary collateral. Therefore, the following strategies have been proposed in order to develop SMEs into becoming creative enterprises namely: modifying the organizational structure; creating a business network; creating unique business strategies; focusing on public relations; market development by utilizing electronic commerce; and by creating strong commitment within the organization. Business strategies that suit a creative economy are different for each type of organization; different for each rganizations role in the production chain; and as mentioned above, different for each type of creative industry. The challenge for an entrepreneur is to develop the organization towards becoming a creative enterprise that has been able to find a structure that is a perfect fit. 2015-09-03T08:40:50Z 2018-12-25T04:04:13Z 2015-09-03T08:40:50Z 2018-12-25T04:04:13Z 2015 2011 Proceeding Book https://repository.li.mahidol.ac.th/handle/123456789/40214 eng Mahidol University |
| institution |
Mahidol University |
| building |
Mahidol University Library |
| continent |
Asia |
| country |
Thailand Thailand |
| content_provider |
Mahidol University Library |
| collection |
Mahidol University Institutional Repository |
| language |
English |
| topic |
Creative Economy Small and Medium Enterprises Thailand |
| spellingShingle |
Creative Economy Small and Medium Enterprises Thailand Piriya Pholphirul Veera Bhatiasevi Challenges and Obstacles of Small and Medium Enterprises Under a Creative Economy: The Case of Thailand. |
| description |
The International Journal of Arts & Sciences Conference for Academic Discipline, Rome, Italy. October 31 – November 3, 2011 |
| author2 |
Mahidol University International College. Business Administration Division |
| author_facet |
Mahidol University International College. Business Administration Division Piriya Pholphirul Veera Bhatiasevi |
| format |
Proceeding Book |
| author |
Piriya Pholphirul Veera Bhatiasevi |
| author_sort |
Piriya Pholphirul |
| title |
Challenges and Obstacles of Small and Medium Enterprises Under a Creative Economy: The Case of Thailand. |
| title_short |
Challenges and Obstacles of Small and Medium Enterprises Under a Creative Economy: The Case of Thailand. |
| title_full |
Challenges and Obstacles of Small and Medium Enterprises Under a Creative Economy: The Case of Thailand. |
| title_fullStr |
Challenges and Obstacles of Small and Medium Enterprises Under a Creative Economy: The Case of Thailand. |
| title_full_unstemmed |
Challenges and Obstacles of Small and Medium Enterprises Under a Creative Economy: The Case of Thailand. |
| title_sort |
challenges and obstacles of small and medium enterprises under a creative economy: the case of thailand. |
| publishDate |
2015 |
| url |
https://repository.li.mahidol.ac.th/handle/123456789/40214 |
| _version_ |
1781416068569366528 |