The effect of e-WOM on country image and purchase intention: An empirical study on Korean cosmetic products in China

The effect of e-WOM on country image and purchase intention: An empirical study on Korean cosmetic products in China

© 2016 Inderscience Enterprises Ltd. Country image is viewed as the overall perception of consumers from a particular country, based on their prior perception of the country's production and marketing strengths and weaknesses. Country image affects customer attitudes and purchase intention; how...

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Bibliographic Details
Main Authors: Zhehui Xiao, Jinlong Zhang, Dekui Li, Bhubate Samutachak
Other Authors: Huazhong University of Science and Technology
Format: Article
Published: 2018
Subjects:
Business, Management and Accounting
Computer Science
Engineering
Online Access:https://repository.li.mahidol.ac.th/handle/123456789/43271
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Institution: Mahidol University

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https://repository.li.mahidol.ac.th/handle/123456789/43271

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