Technology development envelope approach for the adoption of future powertrain technologies: A case study on Ford Otosan Roadmapping model

• Main Authors: Tugrul U. Daim, Nathasit Gerdsri, Irmak Kockan, Dundar F. Kocaoglu
• Other Authors: Portland State University
• Format: Chapter
• Published: 2019
• Subjects: Business, Management and Accounting; Economics, Econometrics and Finance; Engineering
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/45376
• Institution: Mahidol University

© 2018 by World Scientific Publishing Co. Pte. Ltd. All rights reserved. Industry, government, and academia have started to adopt the technology roadmapping concept to set up their technology strategy, identify gaps and opportunities in their R & D activities. Automotive industry, facing fierce competition with continuous technological breakthroughs and improvements, should have roadmaps with respect to their company objectives that have flexible features so that organizations can reassess and adjust their roadmaps in a timely manner according to the impacts of the changes. This study focuses on future powertrain systems with the aim of defining the most probable roadmap for implementation of the different alternatives to improve powertrain efficiency.