Mindfulness-based transformational learning for managing impulse buying

• Main Authors: Renus Sermboonsang, Patriya Silpakit Tansuhaj, Chatchawan Silpakit, Chirawan Chaisuwan
• Other Authors: Washington State University Pullman
• Format: Article
• Published: 2020
• Subjects: Business, Management and Accounting; Social Sciences
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/50490
• Institution: Mahidol University

© 2019, © 2019 Taylor & Francis Group, LLC. The authors focus on applying mindfulness-related concepts to business education by relying on transformational learning techniques for reducing impulse buying in a six-week Smart Consumer university class. A transformational learning program was des...