Live streaming commerce from the sellers’ perspective: implications for online relationship marketing
© 2020, © 2020 Westburn Publishers Ltd. Live streaming has recently become a popular direct selling channel which offers small, self-employed sellers unseen levels of consumer interaction and engagement. While the extant research focused on consumer motivation and intention to shop via live streamin...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/54501 |
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| Institution: | Mahidol University |