Data mining techniques: Which one is your favorite?

• Main Authors: Pannapa Changpetch, Moya Reid
• Other Authors: Bentley University
• Format: Article
• Published: 2020
• Subjects: Business, Management and Accounting; Social Sciences
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/57783
• Institution: Mahidol University

© 2020, © 2020 Taylor & Francis Group, LLC. Based on a statistical analysis, undergraduate business students are shown to prefer classification tree over six other standard data mining techniques. Data were collected over a 4-year period from students taking a data mining course offered at a b...