Customer knowledge management in SMEs: Review and research agenda
© 2020 John Wiley & Sons Ltd Customer knowledge is one of the most noteworthy assets for firms to manage in order to improve their products and gain competitive advantage while meeting the customer needs. Customer knowledge management (CKM) arises when firms see the significance of customers a...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2020
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/59909 |
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| Institution: | Mahidol University |