Low-carbon tourism: determining domestic tourist perception from Thailand: TOURISM AGENDA 2030

• Main Authors: Pipatpong Fakfare, Walanchalee Wattanacharoensil
• Other Authors: Mahidol University
• Format: Article
• Published: 2022
• Subjects: Business, Management and Accounting; Social Sciences
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/73586

Purpose: Underpinned by three-factor theory, this study aims to: examine the dynamics (asymmetry) of multi-quality low-carbon attributes towards the Thai tourists’ perception and prioritise carbon-tourism attributes on the basis of impact-range performance and asymmetric analysis. Design/methodology...