Reactions to the CEO’S strategy discourses: A case study
The paper aims to investigate the constitutive effects of the CEO’s strategy discourses as shown by the reactions of recipients. The discourses of the CEO of one large Thai commercial bank (“Sunny Bank” is used as a pseudonym) about “2020 Vision” and its strategy to transform to a digital bank recei...
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| Format: | Article |
| Published: |
2022
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/75843 |
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| Institution: | Mahidol University |
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