SUSTAINABLE LIVELIHOOD AND REVISIT INTENTION FOR TEA TOURISM DESTINATIONS: AN APPLICATION OF THEORY OF REASONED ACTION
The current study aims to investigate the revisit intention of tea tourists, and its determinants, including attitude, subjective norm, and tea tourism satisfaction. The sample included 409 tea tourists with experiences of visiting the tea tourism destinations. Research instruments were developed fr...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/76476 |
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| Institution: | Mahidol University |