The marketing efficiency development to create value-added for product and service of community-based tourism. Study case for phatthalung province

The marketing efficiency development to create value-added for product and service of community-based tourism. Study case for phatthalung province

This study aims to examine the hypothesis and to carry out the path analysis of casual relationship influencing the marketing efficiency development to create value-added for product and service of community-based tourism; Phatthalung Province, Thailand. The findings are as follows. First, the hypot...

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Bibliographic Details
Main Authors: Ratirath N.A. Songkhla, Wit Wanvijit, Pawintana Charoenboon, Panida Ninaroon
Other Authors: Suan Sunandha Rajabhat University
Format: Article
Published: 2022
Subjects:
Business, Management and Accounting
Environmental Science
Online Access:https://repository.li.mahidol.ac.th/handle/123456789/76481
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Institution: Mahidol University

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https://repository.li.mahidol.ac.th/handle/123456789/76481

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