Market Analysis with Business Intelligence System for Marketing Planning

The automotive and auto parts industries are important economic sectors in Thailand. With rapidly changing technology, every organization should understand what needs to be improved clearly, and shift their strategies to meet evolving consumer demands. The purpose of this research is to develop a Bu...

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Bibliographic Details
Main Author: Kongthanasuwan T.
Other Authors: Mahidol University
Format: Article
Published: 2023
Subjects:
Online Access:https://repository.li.mahidol.ac.th/handle/123456789/81778
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Institution: Mahidol University