Applying Kano Model to Study Logistics Service Attributes: A Case Study of a Rubber Tires Company
This research aims to understand customer satisfaction by studying logistics service attributes based on the Kano model. The survey of 42 American customers was conducted to evaluated customer perspective on 9 logistics attributes of a tire manufacturing and distribution company. The results of this...
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| Format: | Conference or Workshop Item |
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2023
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/83995 |
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| Institution: | Mahidol University |
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