Determinants of self-drive attributes supporting destination advocacy: Case of Thai domestic tourists
This case study aims to provide additional insights into the domestic self-drive market segment. The purpose of this research is threefold. First, the study validates the multidimensional attributes of the car-self-drive experience. Second, this study investigates the effects of self-drive attribute...
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Format: | Article |
Published: |
2023
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Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/83997 |
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Institution: | Mahidol University |
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