Determinants of self-drive attributes supporting destination advocacy: Case of Thai domestic tourists

• Main Author: Fakfare P.
• Other Authors: Mahidol University
• Format: Article
• Published: 2023
• Subjects: Business, Management and Accounting
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/83997

This case study aims to provide additional insights into the domestic self-drive market segment. The purpose of this research is threefold. First, the study validates the multidimensional attributes of the car-self-drive experience. Second, this study investigates the effects of self-drive attribute...