STREET FOOD TOUR EXPERIENCE, SATISFACTION AND BEHAVIOURAL INTENTION: EXAMINING EXPERIENCE ECONOMY MODEL
Purpose - This study examines whether and how the experience economy model can explain street food tour experiences and the role of street food tour experiences on satisfaction and behavioural intention. Design/Methodology - Data were collected from online reviews to gain insight into actual street...
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| Format: | Article |
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2023
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/84002 |
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| Institution: | Mahidol University |