STREET FOOD TOUR EXPERIENCE, SATISFACTION AND BEHAVIOURAL INTENTION: EXAMINING EXPERIENCE ECONOMY MODEL

Purpose - This study examines whether and how the experience economy model can explain street food tour experiences and the role of street food tour experiences on satisfaction and behavioural intention. Design/Methodology - Data were collected from online reviews to gain insight into actual street...

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Bibliographic Details
Main Author: Rewtrakunphaiboon W.
Other Authors: Mahidol University
Format: Article
Published: 2023
Subjects:
Online Access:https://repository.li.mahidol.ac.th/handle/123456789/84002
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Institution: Mahidol University