Marketing Food and Beverage Products
This chapter summarizes existing knowledge on aging and buying habits of older consumers as they apply to food and beverage products, food stores and supermarkets, and restaurants. It presents information relevant to the mature consumer’s shopping preferences for food and beverage products; and incl...
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| Format: | Book Chapter |
| Published: |
2023
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/87685 |
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| Institution: | Mahidol University |