Overview of Older Consumer Behavior
Developing an effective marketing strategy to appeal to the older consumer market requires a deep understanding of the reasons for the behaviors of the large and diverse older consumer market. It requires understanding how older consumers differ from younger consumers, and most importantly the reaso...
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| Format: | Book Chapter |
| Published: |
2023
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/87686 |
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| Institution: | Mahidol University |