Envisioning strategic direction for College of Music, Bansomdejchaopraya Rajabhat University

• Main Author: Panang Panchuay
• Other Authors: Somchai Trakarnrung
• Language: English
• Published: Mahidol University. Mahidol University Library and Knowledge Center 2023
• Subjects: Music > Instruction and study > Thailand; Music in universities and colleges > Thailand
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/89722
• Institution: Mahidol University

Focusing on music education policy, this dissertation aimed to investigate the administrators and educators' opinions on the strategic directions, and to propose a model for the strategic directions the College of Music of Bansomdejchaopraya Rajabhat University. The qualitative study conducted in-depth interviews with thirty-three respondents categorized into four groups namely seven university and, nine college administrators, thirteen college fulltime lecturers and four alumni. The collected data were then examined to trace the directions of the institution's administration according to McKinsey 7-s framework, the teaching, research, academic service, and the art and culture conservation projects. The findings showed that among the administrators and the educators, it was there were organizational needs in terms of the management of specified goals, strengths, obstacles, organization structure, administration style, lecturers and supporting staff system and the budget. The form of activities in college of music included the graduate production, research, academic service, maintenance of arts and culture, public relations, and the creation of cooperation respectively. In conclusion, the college had three different strategic directions: the first being favorable governance, building music academics, and lastly, involving external take holders. This led to the formation of a strategic plan that would help guide the institution's administration.