In search of predatory pricing strategy in the network industry: a multiple period experiment.

• Main Author: Yingyot Chiaravutthi.
• Other Authors: Mahidol University. International College. Business Administration Division.
• Format: Article
• Language: English
• Published: 2014
• Subjects: Predatory pricing; Network externalities; Entry deterrence; Firm strategy
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/9890
• Institution: Mahidol University

This paper reports data from an experiment confirming the existence of predatory pricing in the presence of network externalities when the technology of competing firms are identical. An experiment was conducted based on a seven-period and one-market design. Subjects were recruited and assigned...