แผนงานวิจัย นโยบายและกลยุทธ์เพื่อการท่องเที่ยววิถีวัฒนธรรมมลายูในเขตเศรษฐกิจพิเศษสงขลา
This research project aims to: 1) study the situation, problems and impacts on tourism in Songkhla Special Economic Zone to cope with the ASEAN economic liberalization. 2) analyse study result to conduct a tourism plan in the Songkhla Special Economic Zone to cope with the ASEAN economic liber...
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Main Authors: | , |
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Other Authors: | |
Format: | Technical Report |
Language: | Thai |
Published: |
มหาวิทยาลัยสงขลานครินทร์
2024
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Subjects: | |
Online Access: | https://tnrr.nriis.go.th/#/services/research-report/detail/308909 http://kb.psu.ac.th/psukb/handle/2016/19498 |
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Institution: | Prince of Songkhla University |
Language: | Thai |
Summary: | This research project aims to: 1) study the situation, problems and impacts on
tourism in Songkhla Special Economic Zone to cope with the ASEAN economic
liberalization. 2) analyse study result to conduct a tourism plan in the Songkhla Special
Economic Zone to cope with the ASEAN economic liberalization , and 3) to conduct
tourism policy and strategies for Melayu’s cultural tourism in the Special Economic
Zone of Songkhla. Scope of the research area covered 4 sub-districtsl; namely
Sumnaktaw, Sumnakkham, Padangbeza, and Sadao sub-districts, Songkhla province.
Research methodology covered quantitative and qualitative analysis with focus group
meeting, in-depth interview and content analysis. Result of the three sub-projects
together with the determination of tourism development strategies, taking into account
the 4 dimensions according to the principles of the Balanced Scorecard, which has a
framework for analyzing both strategies, namely the strategy to upgrade quality And
potential enhancement strategies Which has been analyzed Assessment of tourism
readiness and SWOT analysis of tourist attractions In creating a framework for strategic
tourism development aimed at qualitative and sustainable tourism
Therefore, this research plan has issued the five policies and 19 strategies. Each
policy will focus on different goals. In general, the proposed strategy into three areas:
1) development and promotion, 2) restoration and conservation, 3) confidence
building, and 4) human capacity building and management. Policies are included; 1)
the development of Melayu’s cultural tourism resources, 2) the restoration of the
Melayu’s culture for tourism management, 3) the development and promotion of
tourism for Melayu’s culture, 4) confidence building for border tourism , and 5) Develop
human capacity building and integrated management to ASEAN. For tourism model
should apply the cultural tourism management which combines two concepts;
experience based tourism, and presenting new charm. This provides three types
learning experience; 1) identity of Melayu culture 2) increase interpretation of Melayu’s
culture 3) good hospitality of creative tourism management for accommodation and
food. Whereas, presenting new charms of the area could be 1) zoning of Melayu’s |
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