Impact of corporate reputation and personality congruence on consumers' choice of bank.

by Chang, Carina Yee Yin., Tran, Mai Anh., Yong, Vanessa Yu Zhen.
Published 2010

Effect of user-generated content on consumer's perception.

by Seah, Zaiton Li Chun., Seow, Eileen Li Jing., Lee, Venetia Yong Yi.
Published 2011

A study on methods that Facebook users in Singapore perceive as effective for food and beverage businesses in attracting and engaging fans through Facebook pages.

by Mesy., Foo, Clement Jong Sheng.
Published 2012

Social media : an additional channel for effective crisis communication.

by Tan, Hui Lin., Teoh, Pui Ying., Woon, Amanda Yu Ting.
Published 2010

Corporate responses to complaints : the impacts on public's purchase intentions.

by Lau, Pei Wen., Tan, Eunice E Yin., Tang, Weiwen.
Published 2008

Business case for CSR : Standard Chartered Bank in Singapore.

by Goh, Chia Wuen., Ong, Jasmine Xue Ling., Tay, Seow Huei.
Published 2008