Effect of user-generated content on consumer's perception.
Through various online platforms, consumers are able to share their opinions and experiences regarding a particular tourism product, and engage in electronic word-of-mouth in the form of user-generated contents. When traditional word-of-mouth becomes digital, the wide-spread, anonymous nature of the...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44107 |
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| Institution: | Nanyang Technological University |
| Language: | English |