Esports as playful consumption experiences: examining the antecedents and consequences of game engagement

by Abbasi, Amir Zaib, Alqahtani, Nasser, Tsiotsou, Rodoula H, Rehman, Umair, Ting, Ding Hooi
Published 2023

Engagement and consumption behavior of eSports gamers

by Abbasi, Amir Zaib, Asif, Muhammad, Shamim, Amjad, Ting, Ding Hooi, Rather, Raouf Ahmad
Published 2023

Investigating the impact of social media images� value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach

by Abbasi, Amir Zaib, Tsiotsou, Rodoula H, Hussain, Khalil, Rather, Raouf Ahmad, Ting, Ding Hooi
Published 2023

Local food consumption values and attitude formation: the moderating effect of food neophilia and neophobia

by Hussain, Khalil, Abbasi, Amir Zaib, Rasoolimanesh, S Mostafa, Schultz, Carsten D, Ting, Ding Hooi, Ali, Faizan
Published 2023

Attitude, repurchase intention and brand loyalty toward halal cosmetics

by Hussain, Khalil, Fayyaz, Muhammad Shahzeb, Shamim, Amjad, Abbasi, Amir Zaib, Malik, Sana Jawed, Abid, Muhammad Farrukh
Published 2023