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1

Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising

Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising

by Hussain, Ali, Hooi Ting, Ding, Zaib Abbasi, Amir, Rehman, Umair
Published 2023

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2

Esports as playful consumption experiences: examining the antecedents and consequences of game engagement

Esports as playful consumption experiences: examining the antecedents and consequences of game engagement

by Abbasi, Amir Zaib, Alqahtani, Nasser, Tsiotsou, Rodoula H, Rehman, Umair, Ting, Ding Hooi
Published 2023

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