Influence of relationship marketing on cross buying in Malaysian mobile service sector

by Abu, Mimi Liana
Published 2012

Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry.

by Bojei, Jamil, Abu, Mimi Liana
Published 2012

The underlying dimensions of relationship marketing in the Malaysian mobile service sector

by Bojei, Jamil, Abu, Mimi Liana
Published 2014

The underlying dimensions of relationship marketing in the Malaysian mobile service sector.

by Bojei, Jamil, Radam, Alias, Abu, Mimi Liana
Published 2012

Exploring hierarchy situation of 4A marketing mix on Malaysia's fast food restaurants

by Nezakati, Hossein, Abu, Mimi Liana, Toh, Cowan
Published 2011

Technical efficiency of small and medium enterprise in Malaysia: a stochastic frontier production model

by Radam, Alias, Abu, Mimi Liana, Abdullah, Amin Mahir
Published 2008

Consumer perception towards meat safety: confirmatory factor analysis

by Abu, Mimi Liana, Radam, Alias, Yacob, Mohd Rusli
Published 2010