The underlying dimensions of relationship marketing in the Malaysian mobile service sector.
After so many years, the Malaysian mobile service market is getting saturated whereby the service operators had difficulties to differentiate themselves since they had offered almost the same services. As the service options are wide, therefore customers become less committed to a particular provi...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/21156/1/067_244_3rdICBER2012_Proceeding_PG0972_0991.pdf http://psasir.upm.edu.my/id/eprint/21156/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |