Review of Hierarchy-of-Effects (Hoe) models and higher education advertising in Malaysia

by Yaakop, Azizul Yadi, Mahadi, Nomahaza, Ariffin, Zailin Zainal, Omar, Siti Sarah
Published 2018

Employees’ human capital: multiple-case studies of small manufacturing firms

by Omar,, Siti Sarah, Ariffin, Zailin Zainal, Mahadi, Nomahaza, Ahmad, Zubidah, Ramlan, Rohaizan
Published 2018

Conceptualising the influence of total quality management and organizational performance in Klang Valley service industry

by Omar, Siti Sarah, Ariffin, Zailin Zainal, Abdullah, Aida Nasirah, Mahadi, Nomahaza, Mokhtar, Fahirah Syaliza, Azman, Nur Azmiza
Published 2018

The entrepreneurial intention of university students to venture into business: motivating factors and obstacles

by Omar, Siti Sarah, Mahadi, Nomahaza, Ariffin, Zailin Zainal, Wei, Chan Shiaw, Soon, Ng Kim, Yaakop, Azizul Yadi, Muhamad Zin, Fhaizzatul Fharhana
Published 2018