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Aurathai Lertwannawit
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Aurathai Lertwannawit
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Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response
by
Sasithorn Suwandee
,
Aurathai
Lertwannawit
,
Olimpia C. Racela
,
Pattana Boonchoo
Published 2020
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