Navigating through the Pandemic: The Future of Tiffany's Show Pattaya, Thailand

by Olimpia C. Racela
Published 2022

Unveiling Internationalization Decision-Making of Burmese Managers: A Strategic Cognition Perspective

by Amonrat Thoumrungroje, Olimpia C. Racela
Published 2020

Linking SME international marketing agility to new technology adoption

by Amonrat Thoumrungroje, Olimpia C. Racela
Published 2022

When do customer orientation and innovation capabilities matter? An investigation of contextual impacts

by Olimpia C. Racela, Amonrat Thoumrungroje
Published 2020

Further investigation of behavioural intention towards LCAs: multi-group analyses of air traveller behaviouristics

by Chawannuch Wungrotjanarut, Olimpia C. Racela
Published 2022

Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization

by Olimpia C. Racela, Amonrat Thoumrungroje
Published 2020

Foreign subsidiaries’ relational strategic emphasis and performance implications amid environmental turbulence

by Amonrat Thoumrungroje, Olimpia C. Racela, Man Zhang
Published 2022

Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response

by Sasithorn Suwandee, Aurathai Lertwannawit, Olimpia C. Racela, Pattana Boonchoo
Published 2020