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Baah, Nancy Grace
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Baah, Nancy Grace
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1
Effects of green authenticity on well-being, customer engagement and approach behavior toward green hospitality brands
by
Yu, Jongsik
,
Baah
,
Nancy
Grace
,
Kim, Seongseop
,
Moon, Hyoungeun
,
Chua, Bee-Lia
,
Han, Heesup
Published 2024
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2
When hospitality brands go green: the role of authenticity and stereotypes in building customer-green brand relationships
by
Chua, Bee-Lia
,
Kim, Seongseop (Sam)
,
Baah
,
Nancy
Grace
,
Moon, Hyoungeun
,
Yu, Jongsik
,
Han, Heesup
Published 2024
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