Hawker culture ethnocentrism: Building an integrative framework for consumer intention toward hawker centers

by Gedecho, Ermias Kifle, Chua, Bee-Lia, Kim, Seongseop (Sam), Kim, Bona, Han, Heesup
Published 2023

Wellness tourism attributes and tourist outcomes: an analysis of configurational effects

by Al-Ansi, Amr, Kim, Seongseop (Sam), Xu, Yuchen, Chen, Che, Chua, Bee-Lia, Han, Heesup
Published 2024

Emerging armchair travel: investigation of authentic armchair travel experiences and their effect on armchair travel stickiness

by Chua, Bee-Lia, Kim, Seongseop (Sam), Hailu, Tadesse Bekele, Yu, Jongsik, Moon, Hyoungeun, Han, Heesup
Published 2023

When hospitality brands go green: the role of authenticity and stereotypes in building customer-green brand relationships

by Chua, Bee-Lia, Kim, Seongseop (Sam), Baah, Nancy Grace, Moon, Hyoungeun, Yu, Jongsik, Han, Heesup
Published 2024