The role of service quality and relationship marketing in hospitality industry

by Naderian, A., Baharun, R.
Published 2015

Integrated model of brand image, brand attachment and behavioral intentions: review and concept

by Keong, L. K., Baharun, R.
Published 2017

Selection of preference order entrepreneurial skills by using fuzzy analytical hierarchy process (the case study of entrepreneurs in Iran and Malaysia)

by Alroaia, Y. V., Baharun, R.
Published 2017

Analyzing the mediating effect of innovation capability on strategic orientations in agricultural Malaysia

by Fahim, N. A., Baharun, R.
Published 2017

A conceptual framework review of gamification elements on mobile marketing outcomes

by Arshad, P. M. A. P., Baharun, R.
Published 2017

Information credibility and organizational feedback: a solution to plethora of customer advocacy, brand avoidance and community usefulness

by Abro, M. A., Baharun, R., Zubair, A.
Published 2020

Motivation in health behaviour: role of autonomous and controlled motivation

by Tam, A. Y. L., Baharun, R., Sulaiman, Z.
Published 2019

Product innovation and brand predicting preferences and mediating role of brand personality by generation y in communication industry

by Baharun, R., Nikbin, D., Hashim, N. H., Awang, Z.
Published 2016

Neuromarketing: the popularity of the brain-imaging and physiological tools

by Alsharif, A. H., Md. Salleh, N. Z., Baharun, R.
Published 2021

The neural correlates of emotion in decision-making

by Alsharif, A. H., Md. Salleh, N. Z., Baharun, R.
Published 2021

Neuromarketing approach: an overview and future research direction

by Alsharif, A. H., Salleh, N. Z. M., Baharun, R. B. I. N., Safaei, M.
Published 2020