Integrated model of brand image, brand attachment and behavioral intentions: review and concept
This paper aims to provide an integrated conceptual model describing the relationships between perceived product attributes, brand personality and brand attachment variables on behavioral intentions. Consumers may evaluate the product brand in terms of their image. Therefore, brand image is an impor...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Serials Publications
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/76322/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85039164814&partnerID=40&md5=c33f85ffbdf57b39eabc37d2683c47fa |
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| Institution: | Universiti Teknologi Malaysia |