Assessing the influence of marketing research on the social science literature

by Cote, J.A., Leong, S.M., Cote, J.
Published 2013

Exploring the organizational commitment- Performance linkage in marketing: A study of life insurance salespeople

by Leong, S.M., Randall, D.M., Cote, J.A.
Published 2013

Building strong brands in Asia: Selecting the visual components of image to maximize brand strength

by Henderson, P.W., Cote, J.A., Leong, S.M., Schmitt, B.
Published 2013

Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences

by Leong, S.M., Cote, J.A., Ang, S.H., Tan, S.J., Jung, K., Kau, A.K., Pornpitakpan, C.
Published 2013

Cross-national logo evaluation analysis: An individual-level approach

by Van Der Lans, R., Cote, J.A., Cole, C.A., Leong, S.M., Smidts, A., Henderson, P.W., Bluemelhuber, C., Bottomley, P.A., Doyle, J.R., Fedorikhin, A., Moorthy, J., Ramaseshan, B., Schmitt, B.H.
Published 2013