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1

Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment

Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment

by Rajiv, Surendra, Mukherji, Prokriti, Dutta, Shantanu
Published 2018

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Working Paper/Technical Report

2

Shareholder wealth implications of software firms' transition to cloud computing: A marketing perspective

Shareholder wealth implications of software firms' transition to cloud computing: A marketing perspective

by NEZAMI, Mehdi, TULI, Kapil R., DUTTA, Shantanu
Published 2022

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3

Mia by Tanishq: Jewellery to entice the working woman in India

Mia by Tanishq: Jewellery to entice the working woman in India

by SRIVASTAVA, Rajendra K., DUTTA, Shantanu, JOSHI, Havovi
Published 2015

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