Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment

Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-008

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Bibliographic Details
Main Authors: Rajiv, Surendra, Mukherji, Prokriti, Dutta, Shantanu
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140641
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Institution: National University of Singapore