Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment

Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-008

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Bibliographic Details
Main Authors:	Rajiv, Surendra, Mukherji, Prokriti, Dutta, Shantanu
Other Authors:	MARKETING
Format:	Working Paper/Technical Report
Published:	2018
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/140641
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-140641
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spelling	sg-nus-scholar.10635-1406412019-04-23T08:58:19Z Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment Rajiv, Surendra Mukherji, Prokriti Dutta, Shantanu MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-008 1-41 2018-04-21T04:04:06Z 2018-04-21T04:04:06Z 2008-09 Working Paper/Technical Report Rajiv, Surendra, Mukherji, Prokriti, Dutta, Shantanu (2008-09). Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-008 : 1-41. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140641 Research Paper Series; 2008-008
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
description	Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-008
author2	MARKETING
author_facet	MARKETING Rajiv, Surendra Mukherji, Prokriti Dutta, Shantanu
format	Working Paper/Technical Report
author	Rajiv, Surendra Mukherji, Prokriti Dutta, Shantanu
spellingShingle	Rajiv, Surendra Mukherji, Prokriti Dutta, Shantanu Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment
author_sort	Rajiv, Surendra
title	Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment
title_short	Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment
title_full	Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment
title_fullStr	Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment
title_full_unstemmed	Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment
title_sort	estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment
publishDate	2018
url	http://scholarbank.nus.edu.sg/handle/10635/140641
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Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment

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