Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment

Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-008

Saved in:
Bibliographic Details
Main Authors: Rajiv, Surendra, Mukherji, Prokriti, Dutta, Shantanu
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140641
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
Description
Summary:Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-008