Unintended effects of targeted advertisements : a test on Sarawakian Chinese / Ernest Cyril De Run

by De Run, Ernest Cyril
Published 2007

Celebrity endorser and respondents gender: Its impact on company, behavioral and attitudinal variables

by Phang, Grace, de Run, Ernest Cyril
Published 2014

Celebrity endorser and respondents gender: Its impact on company, behavioral and attitudinal variables

by Phang, Grace, de Run, Ernest Cyril
Published 2007

Can Ethnically Targeted Advertising Work For Malay Adolescents?: The Moderating Role Of The Strength Of Ethnic Identity

by Butt, Muhammad Mohsin, de Run, Ernest Cyril
Published 2012

Knowledge sharing behaviour in innovative working environment: A case of a software developing company

by Ting, Hiram, Chuah, Chin Wei, De Run, Ernest Cyril
Published 2016

Testing Real World Advertisements Language Cues Impact On Dominant And Non-Dominant Ethnic Groups: Comparing Malays And Indians In Malaysia

by de Run, Ernest Cyril, Manickam, Elanjothi, Jee, Teck-Weng
Published 2010

Gaya hidup wanita yang menjalankan urusan pembelian bahan makanan: kajian kes di Bandaraya Kuching

by Abu Mansor, Shazali, De Run, Ernest Cyril, Loh, Wei Min

Customer Retention Model – A Case Study of a Branded Passenger Car

by Wong, Lai Soon, de Run, Ernest Cyril, Ngerng, Miang Hong
Published 2012

Customer Retention Model – A Case Study of a Branded Passenger Car

by Soon, Wong Lai, de Run, Ernest Cyril, Hong, Ngerng Miang
Published 2013

Food neophobia and ethnic food consumption intention

by Ting, Hiram, De Run, Ernest Cyril, Cheah, Jun Hwa, Chuah, Chin Wei
Published 2016

Warning signage on cigarette packaging and buying behavior: Does it really matter?

by Lau, Wee Ming, De Run, Ernest Cyril, Ting, Hiram, Chuah, Chin Wei, Singh, Gursimran
Published 2016

Ethnic food consumption intention: a groundwork study on consuming Dayak food using theory of planned behaviour

by Ting, Hiram, Chuah, Francis Chin Wei, de Run, Ernest Cyril, Phung, Melissa, Cheah, Jacky Jun Hwa
Published 2015