Warning signage on cigarette packaging and buying behavior: Does it really matter?

• Main Authors: Lau, Wee Ming, De Run, Ernest Cyril, Ting, Hiram, Chuah, Chin Wei, Singh, Gursimran
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/17879/1/6TH_APMMC%20%202016%201-9.pdf; http://repo.uum.edu.my/17879/
• Institution: Universiti Utara Malaysia

The implementation of warning signage on cigarette packaging is widely practiced in various parts of the world, including developing markets.The purpose is to discourage people from buying cigarette and smoking.Despite the effort to promote the importance of health to the public's, the effectiv...