Using implicit methods to develop an objective measure of media brand engagement

by Calvert, Gemma, Fulcher, Eamon, Fulcher, Geraldine, Foster, Pauline, Rose, Helen
Published 2018

IMPULSE moment-by-moment test : an implicit measure of affective responses to audiovisual televised or digital advertisements

by Calvert, Gemma Anne, Trufil, Geraldine, Pathak, Abhishek, Fulcher, Eamon Philip
Published 2020

Providing excellent customer service is therapeutic : insights from an implicit association neuromarketing study

by Calvert, Gemma Anne, Pathak, Abhishek, Lim, Elison Ai Ching, Trufil, Geraldine, Fulcher, Eamon Philip
Published 2020