Sooo sweeet! Presence of long vowels in brand names lead to expectations of sweetness

by Pathak, Abhishek, Calvert, Gemma Anne
Published 2022

Race, gender, and the U.S. presidency: a comparison of implicit and explicit biases in the electorate

by Calvert, Gemma Anne, Evans, Geoffrey, Pathak, Abhishek
Published 2022

Going to great lengths in the pursuit of luxury : how longer brand names can enhance the luxury perception of a brand

by Pathak, Abhishek, Velasco, Carlos, Petit, Olivia, Calvert, Gemma Anne
Published 2019

Sonic branding of meat- and plant-based foods: the role of timbre

by Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Calvert, Gemma Anne
Published 2023

Negative halo effects of sustainable packaging

by Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Calvert, Gemma Anne
Published 2024

IMPULSE moment-by-moment test : an implicit measure of affective responses to audiovisual televised or digital advertisements

by Calvert, Gemma Anne, Trufil, Geraldine, Pathak, Abhishek, Fulcher, Eamon Philip
Published 2020

Providing excellent customer service is therapeutic : insights from an implicit association neuromarketing study

by Calvert, Gemma Anne, Pathak, Abhishek, Lim, Elison Ai Ching, Trufil, Geraldine, Fulcher, Eamon Philip
Published 2020