Sonic branding of meat- and plant-based foods: the role of timbre

• المؤلفون الرئيسيون: Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Calvert, Gemma Anne
• مؤلفون آخرون: Nanyang Business School
• التنسيق: مقال
• اللغة: English
• منشور في: 2023
• الموضوعات: Business::Marketing; Gender Associations; Meat-Based Food
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/172163
• المؤسسة: Nanyang Technological University

Despite the wide body of literature available on the sound symbolism of food, the role of timbre in influencing food perception is yet underexplored. Given the shared gender stereotypes between timbre (musical instruments) and foods, this research examined the relationship between masculine/feminine...