Sonic branding of meat- and plant-based foods: the role of timbre

• Main Authors: Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Calvert, Gemma Anne
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2023
• Subjects: Business::Marketing; Gender Associations; Meat-Based Food
• Online Access: https://hdl.handle.net/10356/172163
• Institution: Nanyang Technological University

Despite the wide body of literature available on the sound symbolism of food, the role of timbre in influencing food perception is yet underexplored. Given the shared gender stereotypes between timbre (musical instruments) and foods, this research examined the relationship between masculine/feminine...