The role of typeface curvilinearity on taste expectations and perception

by Velasco, Carlos, Hyndman, Sarah, Spence, Charles
Published 2018

Going to great lengths in the pursuit of luxury : how longer brand names can enhance the luxury perception of a brand

by Pathak, Abhishek, Velasco, Carlos, Petit, Olivia, Calvert, Gemma Anne
Published 2019