The role of typeface curvilinearity on taste expectations and perception

People associate specific shape properties with basic taste attributes (such as sweet, bitter, and sour). It has been suggested that more preferred visual aesthetic features are matched to sweetness whereas less-preferred features are matched with tastes such as bitter and sour instead. Given the ra...

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Bibliographic Details
Main Authors: Velasco, Carlos, Hyndman, Sarah, Spence, Charles
Other Authors: Nanyang Business School
Format: Article
Language:English
Published: 2018
Subjects:
Online Access:https://hdl.handle.net/10356/89351
http://hdl.handle.net/10220/44905
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Institution: Nanyang Technological University
Language: English