What is XR? Towards a framework for augmented and virtual reality

by Rauschnabel, Philipp A., Felix, Reto, Hinsch, Chris, Shahab, Hamza, Alt, Florian
Published 2022

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

by Dwivedi, Yogesh K, Hughes, Laurie, Wang, Yichuan, Alalwan, Ali A, Ahn, Sun J Grace, Balakrishnan, Janarthanan, Barta, Sergio, Belk, Russell, Buhalis, Dimitrios, Dutot, Vincent, Felix, Reto, Filieri, Raffaele, Flavian, Carlos, Gustafsson, Anders, Hinsch, Chris, Hollensen, Svend, Jain, Varsha, Kim, Jooyoung, Krishen, Anjala S, Lartey, Jared O, Pandey, Neeraj, Ribeiro-Navarrete, Samuel, Raman, Ramakrishnan, Rauschnabel, Philipp A, Sharma, Amalesh, Sigala, Marianna, Veloutsou, Cleopatra, Wirtz, Jochen
Published 2023