Metaverse marketing: How the metaverse will shape the future of consumer research and practice

by Dwivedi, Yogesh K, Hughes, Laurie, Wang, Yichuan, Alalwan, Ali A, Ahn, Sun J Grace, Balakrishnan, Janarthanan, Barta, Sergio, Belk, Russell, Buhalis, Dimitrios, Dutot, Vincent, Felix, Reto, Filieri, Raffaele, Flavian, Carlos, Gustafsson, Anders, Hinsch, Chris, Hollensen, Svend, Jain, Varsha, Kim, Jooyoung, Krishen, Anjala S, Lartey, Jared O, Pandey, Neeraj, Ribeiro-Navarrete, Samuel, Raman, Ramakrishnan, Rauschnabel, Philipp A, Sharma, Amalesh, Sigala, Marianna, Veloutsou, Cleopatra, Wirtz, Jochen
Published 2023

?So what if ChatGPT wrote it?? Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

by Dwivedi, Yogesh K, Kshetri, Nir, Hughes, Laurie, Slade, Emma Louise, Jeyaraj, Anand, Kar, Arpan Kumar, Baabdullah, Abdullah M, Koohang, Alex, Raghavan, Vishnupriya, Ahuja, Manju, Albanna, Hanaa, Albashrawi, Mousa Ahmad, Al-Busaidi, Adil S, Balakrishnan, Janarthanan, Barlette, Yves, Basu, Sriparna, Bose, Indranil, Brooks, Laurence, Buhalis, Dimitrios, Carter, Lemuria, Chowdhury, Soumyadeb, Crick, Tom, Cunningham, Scott W, Davies, Gareth H, Davison, Robert M, De, Rahul, Dennehy, Denis, Duan, Yanqing, Dubey, Rameshwar, Dwivedi, Rohita, Edwards, John S, Flavian, Carlos, Gauld, Robin, Grover, Varun, Hu, Mei-Chih, Janssen, Marijn, Jones, Paul, Junglas, Iris, Khorana, Sangeeta, Kraus, Sascha, Larsen, Kai R, Latreille, Paul, Laumer, Sven, Malik, F Tegwen, Mardani, Abbas, Mariani, Marcello, Mithas, Sunil, Mogaji, Emmanuel, Nord, Jeretta Horn, O'Connor, Siobhan, Okumus, Fevzi, Pagani, Margherita, Pandey, Neeraj, Papagiannidis, Savvas, Pappas, Ilias O, Pathak, Nishith, Pries-Heje, Jan, Raman, Ramakrishnan, Rana, Nripendra P, Rehm, Sven-Volker, Ribeiro-Navarrete, Samuel, Richter, Alexander, Rowe, Frantz, Sarker, Suprateek, Stahl, Bernd Carsten, Tiwari, Manoj Kumar, van der Aalst, Wil, Venkatesh, Viswanath, Viglia, Giampaolo, Wade, Michael, Walton, Paul, Wirtz, Jochen, Wright, Ryan
Published 2023