The impact of advertising value of in-game pop-up ads in online gaming on gamers� inspiration: An empirical investigation

by Abbasi, A.Z., Rehman, U., Hussain, A., Ting, D.H., Islam, J.U.
Published 2021

The impact of advertising value of in-game pop-up ads in online gaming on gamers� inspiration: An empirical investigation

by Abbasi, A.Z., Rehman, U., Hussain, A., Ting, D.H., Islam, J.U.
Published 2021

The effects of consumer esports videogame engagement on consumption behaviors

by Abbasi, A.Z., Asif, M., Hollebeek, L.D., Islam, J.U., Ting, D.H., Rehman, U.
Published 2021